Episodes

5 hours ago
5 hours ago
Discover how four powerful SEO tactics transformed a law firm’s lead generation, expanding their reach and boosting revenue. From practitioner listings and local service ads to local expansion and timely mass tort content, these strategies led to massive growth. If you're a local business, especially in the legal field, you can replicate these methods to dominate your market and generate more leads.

3 days ago
3 days ago
Is ChatGPT search really a threat to Google or just hype? We dive into real-world data, comparing Google vs. ChatGPT traffic, and reveal how small businesses can adapt. Learn why Bing matters and get a bonus tip to stay ahead of AI-driven search trends. Don't miss this actionable breakdown—watch now and future-proof your SEO strategy!

Monday Mar 17, 2025
The Shocking Truth About Google Business Profile Rankings
Monday Mar 17, 2025
Monday Mar 17, 2025
Having multiple Google listings might seem like a traffic booster, but it could actually be hurting your rankings. In this case study, an orthodontist’s search visibility was suffering due to competing practitioner listings. After removing one, his ranking jumped, proving Google’s filtering system can penalize duplicate listings. Want to know if this is affecting your business? Watch now and learn how to fix it!

Thursday Mar 13, 2025
Why Is Google Highlighting 7-Year-Old Negative Reviews?
Thursday Mar 13, 2025
Thursday Mar 13, 2025
Are outdated Google reviews hurting your business? For more 👉🏻https://www.sterlingsky.ca/why-google-highlights-old-negative-reviews/ This video dives into Google's "featured reviews" and reveals why old, negative reviews might still haunt your brand. Learn how these outdated highlights can mislead potential customers, why Google might prioritize negative reviews, and discover the rare ways to force a refresh. Share your experiences and thoughts—should Google remove this feature?

Monday Mar 10, 2025
How I Ranked #1 with Photos: My Local SEO Case Study
Monday Mar 10, 2025
Monday Mar 10, 2025
Using stock photos can hurt your SEO if Google already has copies of the same image elsewhere. For more 👉🏻 https://www.sterlingsky.ca/stock-photos-vs-real-photos/ This video explores real-world cases where businesses lost rankings due to stock images and how using unique, relevant images helped them recover. Learn how Google's image filters work, why originality matters, and how to check your image traffic in Search Console. Want better rankings? Choose your images wisely!

Wednesday Mar 05, 2025
Is Google Penalizing AI Content? Why 200 AI Pages Failed for Local SEO
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
an publishing hundreds of AI-generated service area pages skyrocket your site's SEO? Not always! In this video, we explore a real-world case where a business published 200+ AI-driven pages, hoping for massive traffic, only to see zero impact. Learn why Google's indexing standards require unique, valuable content and how to avoid SEO pitfalls when using AI at scale. Stay tuned for insights on balancing AI content with quality to boost your rankings!

Monday Mar 03, 2025
"How to Get Instant Traffic with This Local SEO Shortcut "
Monday Mar 03, 2025
Monday Mar 03, 2025
Does Listing Business Hours Affect Google Rankings? For more 👉🏻 https://www.sterlingsky.ca/is-listing-business-hours-crucial-for-rankings/ Is your Google Business profile ranking unpredictable? In this video, we reveal how listing or omitting business hours impacts rankings. Through testing, we found that removing hours can hurt rankings, while listing 24/7 availability may provide an edge—if you can answer calls. We also share a Chrome extension to analyze competitors' hours. Watch until the end for a bonus tip!

Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
Google’s latest Diversity Update is shaking up search rankings, causing businesses to lose traffic. If your company appears in the local pack, your organic ranking may be taking a hit. But don’t panic—we’ve tested solutions, and in this video, we’ll show you how to reverse the damage and even gain an advantage. Watch now to fix your rankings and adapt to Google’s latest change!

Monday Feb 10, 2025
How to use Reddit to Rank Higher on Google
Monday Feb 10, 2025
Monday Feb 10, 2025
Learn how Reddit can boost your SEO, even with nofollow links! Discover a tested strategy that helped a site jump from position 25 to 10 on Google with just one Reddit link. Plus, explore two game-changing tips to get followed links from Reddit using subreddits and images. While not without risk, leveraging Reddit's massive authority can yield big rewards if done right. Ready to take your rankings to the next level? Watch now and share your thoughts!

Thursday Jan 23, 2025
The Secret to Ranking for 'Near Me' Searches Instantly
Thursday Jan 23, 2025
Thursday Jan 23, 2025
Learn how to boost your rankings for "near me" searches on Google! Despite Google's proximity-based algorithm, adding "near me" or "near you" to URLs, titles, and headers can significantly improve organic rankings. This strategy, tested on businesses like dentists, has proven to drive traffic without harming user experience. Perfect for local SEO, but note: it won't impact Google Maps rankings. Watch for actionable tips!