Local SEO: The Expert’s Guide
The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!
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Episodes
Saturday May 24, 2025
Saturday May 24, 2025
Date & Time: May 23 ,2025 - 2:30 PM ETSpeaker: Noah Learner & Joy HawkinsAt Google I/O this week, Noah Learner explored the latest updates and breakthroughs around Search and AI — but what do these changes really mean? 🤔 In this interview, he breaks down the key announcements and shares his thoughts on how Google might be evolving behind the scenes.If you’re wondering what the future holds for Google Search and AI, and how it could impact the way we find information, you’ll want to hear Noah’s perspective.
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Date & Time: April 8,2025 - 11:00 AM ETDuration: 1 HourSpeaker: Wil Reynolds & Joy HawkinsWebinar Sponsor: Langan Financial GroupIf your business relies on search traffic, the rise of AI overviews on Google might feel like a threat. According to Ahrefs, some companies have seen a staggering 20-40% drop in clicks—and the trend isn’t slowing down.Join us for an exclusive interview with Wil Reynolds, where we’ll dive into:🔍 The real impact of AI on search traffic and conversions📈 Proven SEO strategies that still work (and what to avoid)🤖 How to optimize your content for the AI era💡 Innovative approaches to Generative Engine Optimization (GEO)Whether you're a business owner, marketer, or SEO professional, this session is packed with insights to help you adapt and thrive.Links:Wil Reynolds -https://www.linkedin.com/in/wilreynolds/https://www.seerinteractive.com/people/team/wil-reynoldsThe dashboard for tracking your search vs ai vs socialhttps://www.seerinteractive.com/insights/how-to-track-your-search-vs-ai-vs-social-disruption-in-looker-studio March Webinar with Barry Schwartzhttps://localu.org/watch-seo-2025/Client Ranking: AIO KW Coverage vs Client Ranking: AIO Conv. Impacthttps://bit.ly/44iPMm6Deep Research AI Tracking Toolhttps://cheq.ai/AI Bot Tracking Traffichttps://www.cloudflare.com/Zip Tie - Click Through Rate Studyhttps://ziptie.dev/blog/how-ai-overviews-will-affect-publishers/Get hidden social informationhttps://phantombuster.com/Tracking AI Blog Posthttps://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeawaysChapters:00:00 - Introduction: AI Dominating Search Results00:30 - AI and the Impact on Traffic01:06 - Revenue vs. Traffic Metrics04:14 - B2B vs. B2C Impact06:26 - Tracking AI Traffic09:02 - Strategies to Appear in AI Overviews11:31 - Local SEO and AI14:03 - Improving Local Business Content16:04 - Content Strategy and SEO20:11 - Effective Use of Social Media for Business23:41 - Tools for Analyzing AI Traffic27:01 - Preparing for Future AI Changes